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A Fashion Ad shot for a clothing brand to celebrate its 2 year anniversary, blending timeless elegance with modern sophistication.

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Newtek is an electrical company based in Maharashtra. It is India’s largest manufacturer of current transformers. This corporate video unveils the journey and vision behind the company.

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A footballer recounts his journey, playing out on the streets, before he turned professional. An experimental ad interpreted for Nike.

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Enviu is a Netherlands based organisation that builds innovative, impact driven companies addressing social and environmental issues. These ads are made for their social media marketing campaign.

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An ad film for Bhandarkar Oriental Research Institute highlighting their 100 years of work in the field of historical research and current projects.

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A short documentary showcasing the work done by AIILSG, an NGO, of providing education to underprivileged children in the slum areas of Mumbai, Chennai and Delhi.

Film Fraction is a Pune and Mumbai based film studio dedicated to the art of storytelling through films and commercials. With years of experience in writing, shooting, and editing, we craft compelling visual narratives for brands, corporations, travel, music, and educational projects. Our work spans clients across India, delivering high-quality content that resonates with diverse audiences. From conceptualization to post-production, we ensure that every frame tells a powerful story. Our feature films have been showcased in theatres in both India and the US, earning recognition worldwide.

 

Every great film begins with an idea, and our pre-production team meticulously refines concepts, scripting narratives suited to each project's vision and platform requirements. With a carefully curated team of directors, cinematographers, executive producers, and line producers, we execute projects with precision, ensuring seamless storytelling. 

 

At Film Fraction, we believe in the power of visual storytelling, not just as a medium but as an experience. Our expertise extends beyond editing and execution to mastering the finer details—color grading, visual enhancement, and original music composition—all designed to create films that captivate and inspire. With a commitment to creativity and technical excellence and bringing unique visions to life, one frame at a time.

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Rewa Rawat 

Rewa is a writer and director from Pune. She has written and directed multiple short films, ad films, music videos and documentaries. She directed her first feature-length documentary 'Kathak Aadi-Kathak' in collaboration with Bhandarkar Oriental Research Institute, Infosys Foundation and Murty Foundation. This documentary was screened in multiple cities of India and USA. She has completed a summer course from UCLA's Professionals Program in Directing and is currently completing UCLA's Professionals Program in Screenwriting. Through her passion for storytelling, she hopes to explore the depths and facets of human relationships and behaviour in a subtle, poignant way.

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Atman Mehta

Atman is a filmmaker and producer whose work is concerned with themes of ecology, social justice and creative expression. He produced Peepal Tree (2022) a feature film which released in US and India theatrically. Previously he has worked in the Netherlands for Enviu, a company that builds innovative start ups, directing and producing videos. Besides that he has written, directed and edited several short films and ads. He was part of the Let’s Doc Fellowship Programme in 2023, and NFDC Film Bazaar Producer’s Lab in 2019. He is currently working on a feature documentary selected for development at Docedge Forum 2024 among 25 films from across the world.

Anukriti Lal

Based in Mumbai, Anukriti is a screenplay writing graduate from the Film and Television Institute of India (FTII). She has written fiction, non-fiction and webseries for various platforms within the Indian entertainment industry, including Amazon Prime, TVF, and Jio Studios. Her work often delves into the complexities of human relationships, bringing a rich depth and nuance to her storytelling. In 2023, Anukriti was a recipient of a grant from the Screenplay Writers Association in India, and the previous year, she was awarded a scholarship from The International Association of Women in Radio & Television, during her time at FTII.

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